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Along the way there were a lot of maybes, definitely nots, and fan protestations mixed in just for good measure.
He remained steadfast in his belief that he would eventually find the perfect candidate though.
The name went first, then the likes of the kit, the former crest and the players soon followed.
In their place was essentially a whole new club with a vast youth team infrastructure and a massive amount of money available.
Until 2009, RB Leipzig were a fifth division club called SSV Markranstadt who were on the brink of collapse.
They now currently sit on top of the Bundesliga table after last weekend’s fixtures, so why is nobody cheering for the underdogs?
Undeterred, however, the company returned to the Leipzig area recognising its potential for mass growth in the market.